For Australian shops with a good product

Your product is better than your website.

I rebuild Shopify stores for small Australian businesses who make or stock something genuinely good and are losing sales to a site that doesn't show it. One fixed price, two weeks, and you own everything at the end.

Free teardown to start $2,950 fixed — no surprises One person, not an agency

Get your free teardown Just send your URL. Teardown back in 2 days.

Sound familiar

The product sells itself in person. Online, it doesn't.

People visit, look around and leave. You've no idea why, and the analytics don't tell you.
The site was built once, years ago, by someone who's since moved on — and nobody's touched it since.
You're spending on ads and can't tell whether it's working or just expensive.
Your photos and description say what the product is. Nothing says why it's worth more than the cheap one.
You got an agency quote for $12,000, choked, and did nothing.

What this looks like in practice

I built and ran Inarretable, an Australian ecommerce brand — product pages, email automation, Google Shopping campaigns, ACL-compliant policies, the lot. When I audit your store, I'm checking for the same problems I've already fixed on my own.

5.5×

Conversion rate improvement on product page

4

Automated email flows built and running

$0

Spent on templates or agencies

What I do

One thing, one price.
Starting with something free.

The Teardown Free

I go through your store the way a customer would and write up the three things costing you the most sales. Specific — this headline, this photo, this step of your checkout. No call required, nothing to decline at the end of it.

Your homepage and best-selling product page, reviewed on mobile~800 words

Three prioritised fixes, in order of what they're worthplain English

Whether a big retailer is undercutting you on the same productchecked

What I'd leave alone, and whyincluded

The teardown is useful whether or not you hire me. Most people start here.

Send me your URL — it's free

The Rebuild $2,950

I do the work. The pages that actually decide whether someone buys, rebuilt properly — positioning, design, copy and build. Two weeks, one invoice, and every file and login is yours at the end.

Positioning — who it's for and why yours, in your wordsquestionnaire

Homepage rebuilt — structure, design, copy1 page

Your main product page rebuilt1 page

Abandoned cart and welcome emails written and live4 emails

Returns, shipping and refund policies — Australian Consumer Law4 policies

Product feed fixed and conversion tracking verifiedif running ads

Handover call so you can run it yourself60 min

Two rounds of revisionsincluded

Afterwards, only if you want it $450/mo

Most people take the keys and run it themselves, which is the point. If you'd rather someone kept an eye on it, this is month to month and you can stop any time — no contract, no notice period.

A one-page report each month — what happened and the one thing worth fixing
Up to an hour of changes: new products, banners, seasonal updates
One email campaign to your list, written and sent
Theme and app health check so nothing quietly breaks

How it goes

Start to finish.

You send me your URL

Nothing else. No brief, no forms, no discovery call to book.

I send the teardown

Two days later. If it's useful and you'd rather handle it yourself, take it — genuinely, that's a good result.

We talk, if you want to

Twenty minutes on the phone about whether a rebuild makes sense. Sometimes the answer is no, and I'll say so.

Fixed quote, fixed scope, fixed date

You know the price and the finish date before anything starts. Anything outside the scope gets agreed in writing first.

Handover

You own every file and every login. I'll show you how to run it, then get out of your way.

Who you'd be dealing with

I run a Shopify store myself.

Not an agency, and not someone reselling a template. I've built and run an Australian ecommerce brand end to end — the theme, the product pages, the email automation, the policies, the Google Ads account, the supplier side, the mistakes. When something on your store is broken, I've usually broken it on my own first and worked out why.

That means I'll tell you when a fix isn't worth doing. Most of what gets sold as strategy is fiddling. The things that move the number are usually three or four unglamorous ones, and they're rarely the ones people want to hear about.

Psychology degree, which matters more than it sounds. Most of this work is understanding what someone's worried about at the exact moment they hesitate.

ABN 79 176 579 229 — registered Australian business

Brisbane — local, same timezone

Shopify Partner

Before you ask

What I won't do.

Countdown timers and fake stock warnings.

They work for a fortnight and cost you the customer who notices. They also breach Australian Consumer Law when the deadline isn't real.
Fake reviews, or importing them from AliExpress.

Both are ACL problems and both are obvious to your customers.
Tie the rebuild to a retainer.

The build has an end date and a final invoice. Ongoing help afterwards is optional, month to month, and cancellable — never a condition of the work.
Promise you a conversion rate.

Your product and your price decide most of the result. Anyone quoting you a number is guessing.
Rewrite things that already work.

If your product page converts, I'll tell you to leave it alone and spend the money elsewhere.

Questions

Fair enough.

Why is the teardown free?

Because it's the only honest way to show you what I'd be like to work with. You get something useful whether or not you hire me, and I get to see whether your store is a fit before either of us commits. If everyone took the teardown and nothing else, that's my problem, not yours.

How many clients have you done this for?

I'm new to doing this for other people. I've done it extensively for my own store — product pages, email flows, Google Shopping campaigns, conversion tracking, supplier management, policy compliance. You'd be one of the first external clients, which means I'd be working harder to impress you than I ever will again. The teardown is free either way, so you can judge the quality before anything costs you money.

Why $2,950 when agencies quote $12,000?

Because there's one person doing the work, no account managers, no project coordinators, no office. The overhead is close to zero, so the price reflects the work, not the payroll.

What if my site isn't on Shopify?

The teardown works on anything. The rebuild is Shopify-specific — it's the platform I know deeply, and I'd rather do one thing well than five things loosely.

Do you take over my Shopify or ad accounts?

I work as a collaborator, not an owner. You keep full control, and at handover you remove my access. Nothing changes about who owns what.

What about my existing developer?

If they're good, I'll tell you. This isn't about replacing anyone — it's about doing the specific pages and flows that decide whether someone buys.

Will this actually increase my sales?

I can't guarantee it, and I won't. What I can tell you is that most stores lose sales to fixable problems — unclear positioning, missing trust signals, broken checkout flows. Fixing those changes the odds meaningfully. But your product and your market decide the ceiling.

How do payments work?

50% upfront, 50% on handover. Invoice and bank transfer. The upfront half secures your spot in the schedule; the second half isn't due until you've reviewed everything and we've done the handover call.

Send me your store.
I'll send back what's wrong with it.

One email with your URL is enough. You'll have the teardown in two days, and there's nothing to decline at the end of it.

Email me your URL I take on 2–3 rebuilds a month. Teardowns are always open.